Projects

About Me

Intro

The Plant Garage in Denver, Colorado, is a green oasis celebrating plant life, offering a sanctuary for both experienced gardeners and budding enthusiasts. It provides a captivating destination for those seeking a deeper connection with nature.

Brand Story

Plant Garage was founded by passionate plant enthusiasts, is not just an urban oasis but a thriving hub for a flourishing green community, serving as a sanctuary for plant lovers of all levels, offering knowledge, guidance, and a sense of belonging through workshops and events, with an unwavering commitment to sustainability and a shared love for plants.

Brand Pillars

Plant Garage is committed to educating and empowering customers in plant care and eco-friendly gardening, fostering a sense of community among plant lovers. Their dedication to sustainability aligns with environmentally aware consumers, inspiring a shared passion for the natural world. They also provide expert guidance and support to ensure customers have the tools and knowledge for successful plant care.

Brand What Makes Us Different

Plant Garage, stands out from other nurseries with its distinctive and memorable plant-buying experience, featuring a carefully curated collection, a strong emphasis on education and community engagement, a commitment to sustainability and ethical sourcing, expert guidance, a tranquil ambiance, and a unique selection of rare specimens, transforming the plant-buying journey into a holistic and enriching experience for nature enthusiasts.

Personas

Sarah Greenleaf, a 32-year-old environmental consultant in Denver, lifestyle and love for rare indoor plants aligning seamlessly with Plant Garage, a unique Denver plant shop focused on sustainability, rare plant selection, and community engagement.

Alex Rodriguez, a 27-year-old graphic designer in Denver, embraces Plant Garage as his go-to destination to infuse natural beauty into his urban lifestyle, and local business support in his journey to integrate greenery into his living and workspace.

Rob Johnson, a 45-year-old high school teacher in Denver, prioritizes stress relief and a calm home environment, choosing Plant Garage for its selection of low-maintenance indoor plants that align with his minimalist decor style and contribute to a peaceful atmosphere in his busy, family-centric life.

Intro

Nestled in Encinitas, California, Death By Tequila is renowned for its fusion of modern Mexican cuisine and laid-back ambiance, along Southern California’s sun-kissed shores. This culinary gem offers an exceptional dining experience with a focus on tequila.

Brand Story

Death By Tequila redefines Mexican dining by blending modern gastronomy with Mexican traditions. They curate a menu that showcases Mexican cuisine’s richness, using local ingredients. Their commitment to tequila is exceptional, making them a coastal California culinary destination.

Brand Pillars

Death By Tequila promises an exquisite tequila experience defined by sophistication, education, and passion. They provide a curated selection of premium agave spirits, innovative cocktails, and a celebration of Mexico’s tequila heritage, ensuring every visit offers discovery and refinement.

Brand What Makes Us Different

Death By Tequila stands out with its innovative approach to Mexican cuisine, deep tequila expertise, local sourcing, cultural

immersion, community engagement, constant innovation, and passion for service.

Personas

Emily Thompson, a 28-year-old graphic designer in Vancouver, British Columbia, is not just a customer but a devoted and valued member of Great Dane Coffee, finding solace, inspiration, and a sense of community in her daily coffee sanctuary, where her love for specialty coffee aligns with her West Coast lifestyle and creative pursuits.

Maria Gutierrez, a 40-year-old marketing executive in LA, finds "Death By Tequila" to be a sanctuary for relaxation and a sophisticated culinary escape that complements her busy work life, aligning with her dining preferences for upscale experiences, fine wines, and networking, making it a crucial haven for relaxation, indulgence, and professional connections within her dynamic and career-focused lifestyle.

Rob Johnson, a 45-year-old high school teacher in Denver, prioritizes stress relief and a calm home environment, choosing Plant Garage for its selection of low-maintenance indoor plants that align with his minimalist decor style and contribute to a peaceful atmosphere in his busy, family-centric life.

Intro

A beloved coffee haven nestled in the heart of Canada, where every cup is a meticulously crafted masterpiece and every sip carries the essence of creativity and local charm. As a beacon of exceptional quality, creative ambiance, and a strong local connection, Great Dane Coffee has become a cherished destination for coffee aficionados and community enthusiasts alike.

Brand Story

Our journey began with a passion for crafting exceptional coffee experiences, where each cup tells a tale of meticulous dedication, creativity, and a commitment to local roots. From our humble beginnings to becoming a cherished coffee sanctuary, Great Dane Coffee stands as a testament to the fusion of quality, community, and the vibrant spirit of Canada.

What Do We Do And How Do We Do It

Expert Roasting: The brand employs expert roasters who skillfully roast the beans to perfection. Roasting is a crucial step in bringing out the unique flavors

and aromas of each coffee variety. Great Dane Coffee takes great care in this process to unlock the full potential of its beans. In summary, Great Dane Coffee distinguishes itself by sourcing high-quality beans, roasting them with expertise, and serving meticulously crafted coffee in a welcoming environment. Their commitment to sustainability, community engagement, and innovation further contribute to their reputation as a prominent coffee brand in Vancouver, BC.

What Do We Value?

Quality: Great Dane Coffee places a high value on the quality of their coffee. They prioritize sourcing the finest beans, expertly roasting them, and brewing them with precision to consistently deliver exceptional coffee experiences to their customers. In summary, Great Dane Coffee’s values encompass quality, sustainability, community engagement, innovation, customer satisfaction, local connection, passion for coffee, ethical sourcing, and creating a warm and inviting atmosphere. These values collectively shape their brand identity and contribute to their success in Vancouver, BC’s coffee culture.

Personas

Sofie Age: 28

Sophie is a discerning coffee connoisseur who appreciates the finer details of a well-crafted brew. At Great Dane Coffee, she seeks not only exceptional coffee but also a cozy ambiance and friendly service. With her laptop in tow, Sophie enjoys spending hours immersed in her work, occasionally taking breaks to savor the rich aroma and smooth taste of her favorite espresso blend. As a loyal customer, she values the sense of community fostered by Great Dane Coffee and relishes in the opportunity to connect with fellow coffee enthusiasts.

Liam Age 35

Liam is a regular at Great Dane Coffee, drawn not only by their excellent brews but also by their commitment to environmental responsibility. He enjoys the laid-back atmosphere, often using the café as a remote office to brainstorm ideas or collaborate with colleagues. Liam appreciates the friendly staff who know his order by heart and always greet him with a smile.

Emily Age 25

Emily is a regular at Great Dane Coffee, attracted by its eclectic vibe and artisanal coffee blends. She cherishes the moments spent in the café, surrounded by the aroma of freshly roasted beans and the hum of conversation. Emily values the sense of community fostered by Great Dane Coffee, often striking up conversations with fellow patrons and exchanging recommendations for must-read books.

Intro

Thirsty Eye Brewing Company is a craft brewery known for its innovative and diverse range of beers. Located in Albuquerque, New Mexico, it offers a unique blend of traditional brewing techniques with experimental flavors, making it a popular destination for beer enthusiasts. Thirsty Eye’s commitment to quality and creativity has earned it a loyal following within the craft beer community.

Brand Story

Thirsty Eye Brewing Company was born from a passion for craft beer and a desire to create something truly unique. Thirsty Eye prides itself on its commitment to quality, creativity, and community. Drawing inspiration from the vibrant culture of the Southwest, Thirsty Eye crafts beers that reflect both tradition and innovation, offering a diverse range of flavors to satisfy every palate. With a dedication to excellence and a thirst for adventure, Thirsty Eye Brewing Company continues to push the boundaries of what’s possible in the world of craft beer.

Brand Pillars

Thirsty Eye Brewing Company's brand pillars encompass:

1.Craftsmanship: Focused on brewing artisanal beers with traditional methods and innovative flavors.

2. Creative Expression: Embracing experimentation to offer unique and captivating beer selections.

3.Community Engagement: Providing a welcoming space for beer enthusiasts to connect and share their passion.

4. Innovation and Creativity: While respecting tradition, they deliver innovative tequila-

based cocktails that surprise and delight.

5. Sustainability: Prioritizing environmental responsibility, striving to reduce ecological impact and support initiatives for a healthier planet.

Brand What Makes Us Different

What sets Thirsty Eye Brewing apart is its blend of traditional craftsmanship with innovative creativity. The brewery not only focuses on brewing high-quality, artisanal beers but also continually pushes boundaries with unique flavor combinations and experimental brews. Additionally, Thirsty Eye's strong emphasis on community engagement, incorporation of Southwest culture, and commitment to sustainability further differentiate it within the craft beer industry.

Personas

Craft Beer Connoisseur Carla:

Carla is a seasoned craft beer enthusiast who values quality and creativity in her brews. She frequents Thirsty Eye Brewing Company to indulge in their diverse range of beers, always on the lookout for new and innovative flavors to tickle her taste buds. Carla appreciates the brewery’s dedication to traditional craftsmanship while also embracing experimentation, making her a loyal patron who eagerly awaits each new release.

Community Connector Chris:

Chris is a social butterfly who thrives on building connections within his community. He sees Thirsty Eye Brewing Company as more than just a place to enjoy great beer; it’s a hub for like-minded individuals to gather, share stories, and forge friendships. Chris is often found organizing meetups and events at the brewery, fostering a welcoming atmosphere where everyone feels included and valued.

Environmentally Conscious Emma:

Emma is deeply passionate about sustainability and environmental conservation. She chooses to support Thirsty Eye Brewing Company not only for their exceptional beers but also for their commitment to eco-friendly practices. Emma appreciates the brewery’s efforts to minimize waste, reduce energy consumption, and support green initiatives. She feels good knowing that her beer choices align with her values, making Thirsty Eye her go-to destination for guilt-free indulgence.

What is the problem you are trying to solve?

We are finding a responsible and user-friendly approach to conveying this information to the public entails weighing factors like precision, openness, privacy, and clarity. The aim is to narrow the divide between the intricate data gathered by wearables and the public's comprehension, guaranteeing that the information is disseminated in an informative manner and mindful of individual health privacy.

What is the summary?

Overall, wearable devices offer numerous benefits for health monitoring, convenience, motivation, personalization, and integration with other technologies. However, users should be mindful of privacy concerns, reliability issues, dependency risks, costs, and limited use cases when considering the adoption of wearable technology.

Personas

Patricia, 65 Years Old :

Patricia, in her mid-60s, uses wearable tech for health tracking. She values privacy, and seeks brands with strong security measures, and transparent data practices. Data security and alignment with her values are crucial in her choice of technology for health insights.

Alex, 28 Years Old :

Alex, a highly active male, uses wearables to track health stats, optimize workouts, and monitor sleep cycles. He values data-driven insights, finding fascination and motivation in improving his fitness levels.

Umeko, 81 :

Umeko, 81, Japanese-Okinawan American, wears an Apple Watch for safety, staying connected, and tracking health. Despite uncertainty about data privacy, she trusts her children's recommendation.

Intro

Wearable devices, ranging from smartwatches to fitness trackers, have become integral to our daily lives, seamlessly collecting and transmitting personal data. However, their convenience also raises concerns about data security and privacy. With the potential for sensitive health and location information to be compromised, ensuring robust security measures is crucial. Device manufacturers and developers must prioritize encryption, authentication protocols, and user consent mechanisms to safeguard users' data from unauthorized access or exploitation.

What’s the problem?

To aid users in understanding wearable data for the well-being of society.

How Might We?

How might we responsibly portray the data monitored by wearable devices regarding health to the public?

How Might We?

How might we responsibly portray the data monitored by wearable devices regarding health to the public?

What are we doing?

We are researching how to ethically portray health data monitored by wearable devices to the public, ensuring transparency, user understanding, and informed decision-making.

Primary Interviews Results

• What are the main reasons you wear your device? Style, Medical, Health & Fitness?
  
• Health, fitness, and reminders
  
• Besides providing me with the time(!) I’m able to get the current weather temperature outside, very handy.
  

• What features are fundamental for you? Comfortability, User Friendly, Accessibility?
  
• Accessible and user-friendly.
  
• User-friendliness is key for me… The health and fitness tracking is probably the most important functionality for me.
  

• What are features you hope to see in the future?
  
• Location services when separated from the phone.
  
• I would like wearable technology to become a personal assistant.
  

Secondary Research

Should we trust Apple with Mental Health data? The Verge, Elizabeth Lopatto

“There’s some behavioral science, but also — because I was using it — I discovered that the constant nudging for achievement made me miserable. I began to think of it as my failure bracelet.”

Doctors say most metrics provided by your Apple Watch, or Fitbit aren’t helpful to them USA TODAY, Dalvin Brown

“The founder of Cardiologs, Yann Fleureau, told USA TODAY that fitness trackers are seen as ‘pre-clinical devices that enable patients to get to the doctor and start relevant care.’ Doctors seem to be OK with their patients' affinities with wearables, as long as they recognize that the gadgets are noncertified and that the data is nonclinical."

Can We Trust the Heart Rate Data on our Smartwatches?

Medium,Volodymyr Hrunskyi

“Even if the patient is healthy, false triggers can still cause problems: they can cause stress and anxiety and push patients to seek unnecessary medical care. Even people who have no symptoms may feel the need to talk to their doctor about their watches’ abnormal readings. All this, according to scientists, can lead to the overuse of the healthcare system.”

What Is Our Solution?

How would this be implemented?

What this could become?

WearCare Awareness Campaign

• Be able to talk with health professionals
• Collaborate with health organizations
• Explore our educational workshops
• Build a lively, health community

This solution will provide people who wear or don’t wear wearable technology, a stronger awareness of what is done with their data and what they could learn from their data, to create a healthier society.

“Worn for health and fitness tracking, wearable tech enhances mobility, prioritizing comfort and accessibility. The user values automatic updates for cybersecurity, values security measures like password protection, and emphasizes privacy through location and content restrictions. Staying connected to a charger is a lifestyle adjustment, with future hopes for improved battery life and stronger glass for usability.”

-Patricia, Age 65

Education Certification

Relevant Experience

Skills & Proficiencies

Contact Information

Leticia Tijerina

leticiamtijerina@gmail.com

713-542-3839

www.leticiamtijerina.com

Resume: https://tinyurl.com/ywmc2wzn

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